CO-FOUNDER of HIGH VIBE WOMEN & THE SOCIAL SNIPPET

CO-FOUNDER of HIGH VIBE WOMEN & THE SOCIAL SNIPPET

REGIONAL MANAGER, WOMEN IN ENTERPRISE, CENTRAL CANADA at TD BANK GROUP

CEO & CO-FOUNDER of BIRD&BE

Samantha Diamond is the CEO and co-founder of Bird&Be, a reproductive health company on a mission to help people access fertility care faster through home testing and clinical supplements. After navigating PCOS and pregnancy loss, she saw a glaring gap: a healthcare system that was reactive instead of proactive, and a consumer market full of products that weren't built for the real complexity of trying to conceive. Now a mom of three, Samantha has grown her family alongside her company — building a brand where science and empathy are inseparable — and advocating for earlier, comprehensive, and more empowering reproductive care for every body on the journey.

FOUNDER & CEO of ORGANIC TRADITIONS

Alexandra “Ally” Mamalider is the second-generation Founder & CEO of Organic Traditions, a Canadian superfoods and functional wellness company with more than 25 years in the market. Over the past nine years, she has led the company through a strategic transformation, including a full rebrand, expanded innovation pipeline, and significant revenue growth while scaling the business across North America. Under her leadership, Organic Traditions has grown its presence across major retail and ecommerce channels and launched category-leading products in functional wellness, beverages, and gut health. A passionate CPG entrepreneur, Ally is committed to building purpose-driven brands, fostering strong leadership and company culture, and making wellness more accessible through innovative everyday products. She is also a proud mother of two.

MANAGING PARTNER & OWNER at FARNHAM+COMPANY

Anastasia Rebro, CPA, CA is the Managing Partner and Owner at Farnham+Company (a mid-sized accounting firm in Mississauga), where she works closely with entrepreneurs across a wide range of industries to help them build, grow, and sustain successful businesses. With over 15 years of experience in public practice, Anastasia brings deep expertise in assurance, financial reporting, business strategy and tax planning, paired with a practical, hands-on understanding of what it truly means to be an entrepreneur herself.

As both a business owner and trusted advisor, Anastasia is passionate about partnering with clients throughout their entrepreneurial journeys—from navigating early-stage decisions to supporting long-term growth and resilience. She is deeply grateful for the opportunity to participate in this panel and excited to share and learn from fellow women business owners, while reflecting on the experiences and lessons that have shaped her own entrepreneurial path.

Outside of work, Anastasia is raising two boys and proudly embraces the many hats she wears every day—business owner, advisor, professional, and mom, while also doing her best to squeeze every drop of fun out of life.

CEO & FOUNDER of HBFACE

Haley Bogaert is the CEO and founder of HBFace, a rapidly growing beauty company redefining the brow and self-care space across Ontario. Founded in 2016, HBFace has expanded to four studio locations specializing in brows, lashes, makeup, and skincare, while continuing to build a loyal community rooted in confidence, empowerment, and elevated beauty experiences.

In addition to the studios, Haley has developed HBFace’s own skincare and makeup line, focused on creating simple, effective, and accessible beauty products designed for modern routines. Her entrepreneurial journey was shaped by resilience following the loss of her mom and brother at a young age, an experience that continues to influence both her leadership and the heart behind the brand.

Today, Haley is recognized for building HBFace into one of Canada’s emerging beauty brands through community-driven growth, brand storytelling, and a strong vision for expansion across North America.